Measurement Services & Pricing
⭐️ Measurement Packages starting at $1997
Google Analytics 4 Audit & Optimization
$397 — Google Analytics 4 collects data but not in a useful way. The data needs to be organized before it populates your GA account. Settings need to be turned on and optimized to capture quality data.
UTM Strategy
$297 — Any link that you use to drive traffic to your site can be tracked. By doing this you will know whether or not people are clicking on it. This allows you to focus on the marketing activities that are most profitable to you. I will develop a UTM strategy so you can easily create links to tell you not only what platform is driving traffic to your website but which campaign or specific activities are driving the most traffic and converting to sales. If cross-domain tracking is needed Google Tag Manager will be set up as well.
Tracking Codes Implementation
$125/hour — In order for Google Analytics to collect data and proper attribution your tracking scripts need to be on every step of the customer journey. This means scripts on all platforms (ie. website pages, funnels, cart tool, landing pages, webinar software, etc.).
Dashboards (prices vary)
Traffic Attribution Report — Understand which channels are generating leads and converting customers. Predicting the impact your channels are having allows you to execute a high ROI marketing strategy.
Funnel Performance Report — Monitor where your customers are falling off to make improvements to your funnel. Know which traffic source is contributing to the most leads or sales.
Facebook Ad Report — Using UTM parameters easily measure which campaign, ad set, and/or ad have the highest conversions. Pull in other spreadsheet metrics and have one centralized report.
Product Sales Report — Using Zapier I will pull in your cart tool data. This report is so popular because you can quickly see sales, refunds, revenue trends at a quick glance by date, and more.
Membership Retention and Churn Report — Know how many subscribers are in each month of your membership and know at which month they are dropping off. If you know where the majority of your subscribers/students are dropping off you can add extra touchpoints to increase the retention rate.
Launch Funnel Report — At a quick glance see your launch sales, attribution, and funnel performance all in one centralized report.
Webinar Funnel Report — Similar to a funnel report, I capture registration and other relevant pages so you can see conversions at each step of the funnel.